![]() Everything you need for a successful campaign: After all, you know the culture of your organization, your donors, and your community better than any consultant ever will. However, most consultants don’t teach their clients the theory or strategy behind capital campaigns, because then their jobs, as consultants, might become obsolete.Ĭapital campaign expert Andrea Kihlstedt and I decided it was time for you to be able to lead your own campaign. One of the most impactful ways to raise money is through a capital campaign. Putting YOU in the Driver’s Seat of Your CampaignĪs a consultant, my job is to help nonprofit professionals (i.e., you) and volunteers raise money more efficiently and effectively. Understandably, since capital campaigns are such high-stakes fundraising endeavors, no board or staff members feel confident “winging it.” And until recently, the information needed for leading successful capital campaigns had been the closely held secrets of consultants, and therefore had not been readily available to development professionals.Īs a result, organizations relied extensively on experienced consultants to guide them through campaigns.īut now, with this massive shift taking place in the way people communicate and access information, YOU can sit in the driver’s seat of your own campaign, and easily access the help and resources you need. So even seasoned, long-time development staffers have minimal experience planning and running multiple campaigns from start to finish. That’s because most organizations begin campaigns only once every 10 or 20 years. Virtually no development directors have extensive experience running capital campaigns. If you don’t have a lot of campaign experience, you’re not alone. So, if you’re considering a capital campaign, just getting started on one, or think there might be a campaign in your future, keep reading… “Winging it” is Not an Option The field of capital campaigns is undergoing the same changes, enabled by the same new opportunities. Platforms like LegalZoom, WebMD, and TurboTax are making it possible for you to get expertise, formerly held by professionals, easily and inexpensively.Īnd, there’s good news for you – and the nonprofit sector. Whether legal, medical, accounting, or even capital campaigns, expertise is no longer held by a select group of experts who offer it up in high-priced hourly bits. This change is taking place across a number of sectors. This move is making high-quality, professional expertise available at a fraction the cost. Capital campaign fundraising is on the brink of an irrevocable and irreversible change.
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